Download Consuming Books: The Marketing and Consumption of Literature by Stephen Brown PDF

By Stephen Brown

The procuring, promoting, and writing of books is a sizeable during which advertising looms huge, but there are only a few books which take care of ebook advertising (how-to texts excepted) and less nonetheless on ebook intake. This leading edge textual content not just rectifies this, but in addition argues that faraway from being indifferent, the ebook company in reality epitomises today’s leisure economic system (fast relocating, hit pushed, excessive festival, speedy technological switch, etc.).

Written by means of a powerful roster of popular advertising gurus, many with adventure of the booklet alternate and all talented writers of their personal correct, Consuming Books steps again from the practicalities of ebook advertising and takes a glance on the from a broader purchaser examine viewpoint. including 16 chapters, divided into 4 unfastened sections, this key textual content covers:

* a historic overview
* the customarily acrimonious marketing/literature interface
* the patrons of books (from booklet teams to bookcrossing)
* a attention of the tensions that either literary varieties and sellers feel.

With whatever for everybody, Consuming Books not just enhances the ‘how-to’ style yet offers the intensity that earlier reviews of booklet intake conspicuously lack.

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